The Big Idea

Harness the explosive intensity of these two Super Bowl rivals through the concept of “The Spark.” When the fire intensifies, this approach uses the color palette of both teams to reflect the natural brightness of blue, orange, and white hot flames.

Project: NFL Kickoff

Problem

Each year, the Kick Off of the NFL season is held in the city of the reigning Super Bowl Champions. Kick Off celebrates the rivalry of the previous Super Bowl by “re-creating” the Big Game and offering a variety of NFL-related activities, food trucks, Super Bowl memorabilia, photo ops, and live performances for attendees. How do we develop an overarching concept for the look and feel of the entire event that addresses the needs of environmental, print, digital, and social media?

Project Goal

Create a week-long family-friendly event that kicks off the 97th season with a celebration of the reigning Super Bowl champion Denver Broncos at Civic Center Park in Denver. Featuring live performances by multi-platinum global stars Dierks Bentley and OneRepublic, the event leads into the season opener between the Carolina Panthers and Denver Broncos in a rematch of Super Bowl 50 at Sports Authority Field at Mile High in Denver. This was the first Super Bowl rematch played on Kickoff Weekend since 1970 (Kansas City-Minnesota). The rematch earned an overnight rating of 16.5 and a share of 29. While the rating was down 7% from the previous year's opener, the 29 share was the second-best ever for an NFL kickoff event. 

Project Role

Creative Lead
Appolllo Bey