PROFESSIONAL EXPERIENCE

Founder & Creative Director
I Color Inside The Lines For A Living | California, United States
September 2020 – Present

I Color Inside The Lines For A Living is a grassroots fashion brand documenting contemporary American life through the lens of those living it. We translate complex cultural realities—the contradictions, tensions, and truths often ignored by mainstream fashion—into custom graphic apparel that validates lived experience without judgment. Our collections capture this exact moment in social and political history, giving voice to communities navigating identity, economic pressure, and cultural duality. 

  • Design graphic apparel collections that document current events and cultural tensions, translating complex realities into commercially viable fashion for multicultural audiences ages 22-40

  • Develop custom typography and original graphic treatments for each collection, creating distinctive visual identities that differentiate products in the market

  • Leverage AI tools to accelerate copywriting, strategic planning, and content ideation across all brand touchpoints

  • Write all product descriptions, collection narratives, and marketing copy blending fashion editorial voice with cultural documentation

  • Manage social media strategy and daily content to build community engagement

  • Oversee e-commerce operations, vendor relationships, and end-to-end business development

Senior Art Director & Acting Creative Director
GMR Marketing | Wisconsin, United States
June 2021 – Feb 2025

Leads creative work from concept to delivery by overseeing the success of ideation, concept development, design, and pitches and presentations with the guidance of executive creative directors and senior creative directors—while ensuring direct reports are growing according to their career development goals.

  • Co-led agency’s first major project with Target, elevating the agency from a leader in sports marketing to a leader in fashion.

  • Co-led and won Cisco x 2024 Olympic Games RFP, increasing revenue for the agency.

  • Contributed new ideas to career development, resulting in employee satisfaction and retention.

  • Selected as top diverse talent, attaining worldwide recognition by the agency during black history month.

  • Received monthly mentorship and support from the chief creative officer to evolve agency culture and client offerings.

  • Developed high-value assets for the agency, resulting in new business and talent acquisition.

Creative Director
Bumpboxx | California, United States
June 2020 – Jan 2021

Selected by the CEO to lead creative for a six figure business by developing the company’s first inhouse design and production team.

  • Developed creative department structure and processes, resulting in steadied growth and retention.

  • Led business’ creative operations to lower production costs, generating 100k in revenue for talent acquisition.

  • Directed creative team to develop key branding assets, increasing performance of sales team.

  • Performed company audit, resulting in defined roles for employees and the formation of a human resources department.

  • Led brand development, overseeing relationships with clients and influencers.

  • Co-led product partnerships with NFL, MLB, UFC, American Cancer Society, and major celebrities.

Art Director
National Football League | New York, NY
July 2009 – Sep 2019

Led the internal design team to create branded products and experiences that resonate with consumers and business partners by developing brand guidelines that span across print, digital, and video.

  • Leveraged unique skill set to drive company growth, resulting in a promotion from senior graphic designer to art director in March 2016.

  • Developed high value brand assets to shape the company’s culture, creating a vision of the brand’s evolution.

  • Led the development of creative & strategic briefs, aligning teams to meet brand and business goals.

  • Trained and oversaw the success of graphic designers and freelance creatives, ensuring projects were completed on time and on budget.

  • Trusted to perform quality assurance audits for work across numerous business units, creating a cohesive brand across all touchpoints.

  • Led multi-million dollar NFL experience from concept to completion for commissioner’s annual party during Super Bowl week.

Freelance Creative Director
Treehouse Shakers | New York, NY
2002 – Present

Leads creative vision and direction for a nonprofit theater.

  • Developed a brand identity and style guide, empowering owners and stakeholders to develop nationwide programming.

  • Oversees creative direction for marketing assets, developing digital and print collateral that resonates with target audiences.

CERTIFICATION & TRAINING

Google AI Professional Certificate (in progress) | 2026
Motion Creative Strategy Certificate (in progress) | 2026
CLTRE EveryDay Creative 6 Week Pitch Program  | 2025
Elvtr Certificate, AI-Aided Graphic Design | 2025
Noble Desktop Certificate, Web Design | 2016

EDUCATION

Bachelor of Fine Arts, Graphic Design | F.I.T. | 2003
Associate of Applied Science, Advertising Design | F.I.T. | 1999
Associate of Applied Science, Menswear Design | F.I.T. | 1997

AWARDS & HONORS

2025 – 26 American Advertising Awards Winner – Tier 1 Illustration | February 2026
2025 – 26 American Advertising Awards Judge  - Knoxville, TN | January 2026
Guest Presenter - Creative Mornings Sacramento
| Theme: Nomad | August 2025
Gold Hermes Creative Award Winner – Trade Show Exhibit Category | GMR Marketing | 2024
The Bulbies 2022 Winner – Xfinity Holiday Rewards Program | GMR Marketing | 2022
The Bulbies 2022 Winner – Target X Tabitha Brown Partnership | GMR Marketing | 2022
Black History Month Spotlight | GMR Marketing | 2022
Recipient of Sports Media 2013 Marketing Awards | League’s Governing Bodies Best Logo Design, Pittsburgh Steelers 50th Anniversary Logo
Guest Speaker & Critic | Fashion Institute of Technology Communication Design Department Guest Graduate Speaker & Critic | 2002 – 2019