PROFESSIONAL SUMMARY

Creative leader with 15+ years directing high-impact design across sports, entertainment, technology, and consumer brands, including a decade shaping the NFL's evolution into a global lifestyle brand and senior creative leadership at a top-tier experiential agency for Xfinity, Target, and Humana. Proven ability to lead cross-functional teams from concept to launch, translate brand systems across physical and digital touchpoints, and deliver award-winning work under tight timelines.

PROFESSIONAL EXPERIENCE
Senior Art Director & Acting Creative Director | GMR Marketing | California                                                                          6/21 – 2/25
Led creative across experiential, digital, print, and video for a top-tier experiential agency, managing cross-functional teams and serving as client-facing creative lead on the agency's highest-profile accounts.

Xfinity My Team USA Match Digital Campaign

•   Originated and won the concept, then led a team of 10+ from brief to launch in under two months as client-facing creative lead across web, copy, and social. Debuted with 5.4M Instagram engagements, 34x more social value than the prior campaign, contributing to Comcast's most successful Olympics/Paralympics to date at Paris 2024.

Xfinity Festive Fleet EOY Campaign (GMR "The Bulbies" Award Winner)

•   Led the annual creative rebrand of Xfinity's highest-performing end-of-year program across two seasons. Became the most-watched Xfinity content two years running.

Humana National Mall Pickleball Activation (SBJ Sports Business Award: Brand Activation of the Year)

•   Led creative for a high-visibility activation on the National Mall, developing a color story and spatial narrative intensifying toward center court, plus a curated VIP experience for senior leadership. Drew 3,000+ participants and 55+ media interviews over three days.

Xfinity OpTech Trade Show Exhibit (Gold Hermes Creative Award Winner)

•   Repositioned Xfinity as the leader in home technology by redesigning the entire event footprint around a new identity system, unifying technology, speed, and content into a cohesive spatial experience.

Target x Tabitha Brown Partnership Announcement Video (GMR "The Bulbies" Award Winner)

•   Won the creative concept in a competitive internal pitch, then storyboarded visuals, led location scouting, and oversaw production of custom shoot props, including branded rolling racks and celebrity gifting. Served as client-facing lead throughout; the limited-edition collection sold out on launch day.

Creative Director | Bumpboxx | California             6/20 – 1/21

Built and led the company's first in-house creative department for boutique electronics brand at the intersection of retro culture and modern technology.

•   Built Internal Creative Agency from Scratch: Replaced outsourced freelance work with an in-house team producing product design, packaging, video, and social content at two to three drops per month.

•   Nike Jordan Brand Custom Product: Led concept and production of custom Bumpboxx products for Jordan Brand's management team and athletes, featuring a sneaker sole base and personalized speaker grills.

•   Licensing & Partnership Management: Navigated licensing partnerships with the NFL, MLB, UFC, Coca-Cola, Selena,
Notorious B.I.G., and Death Row Records.

•   New Business Development: Developed pitch materials for RFP and new business across a diverse industry portfolio.

National Football League | New York, NY    Art Director (6/14 – 9/19) | Senior Graphic Designer (7/09 – 6/14)
Spent a decade helping transform the NFL into a global lifestyle brand through fashion sensibility, graphic sophistication,
and advertising intelligence, including the Pittsburgh Steelers 50th Anniversary logo (Sports Media Marketing Award, 2013)
and franchise rebrands for the NY Jets, Carolina Panthers, and LA Rams with Nike.

Super Bowl Conceptual Design Systems, SB 46–54

•   Core member of the conceptual planning team across nine Super Bowls, contributing design concepts, style guides,
and theme videos reaching 100M+ viewers annually.

Super Bowl Commissioner's Friday Night Party

•   Designed the event invitation for Super Bowl XLVII (Sports Media Marketing Award: Best Trade Premium, 2013), then progressed to fully overseeing the event as Art Director at Super Bowl 52 for all 32 team owners and guests.

NFL Draft "Show Up" Event Video

•   Conceived and led production of the official NFL Draft hype video, directing a team of six. Authentic storytelling and Ray Lewis narration led NFL stakeholders to run it two consecutive seasons, playing to 200,000+ attendees at the 2018 Draft
in Dallas.

NFL 100th Season International Series Game, Mexico City

•   Led 100th Season identity integration across the stadium's full environmental design, directing international vendors on brand consistency.

Design Director / Creative Consultant | Independent Practice | California                                                                           9/20 –Present
(ongoing venture, concurrent with full-time roles)

Founded an independent DTC apparel brand testing the intersection of Menswear, Advertising, and Graphic Design through concept-driven collections spotlighting American pop culture.

•   Designed all custom typography, illustration, and layout systems for multi-item collections

•   Built and managed the digital storefront and supply chain on Shopify with fulfillment vendors

•   Grew sales by 14% in the brand's inaugural year

•   Earned an American Advertising Award (2026) for creative excellence in illustration

•   Used generative AI tools to accelerate prototyping and concept ideation

CERTIFICATIONS & TRAINING

Google AI Professional Certificate (in progress) | CLTRE EveryDay Creative Pitch Program, 2025
Elvtr AI-Aided Graphic Design, 2025

EDUCATION

BFA, Graphic Design | AAS, Advertising Design | AAS, Menswear Design — Fashion Institute of Technology

AWARDS & HONORS

American Advertising Awards Silver, Illustration (2026) | American Advertising Awards Judge (2026) | Creative Mornings Sacramento, Featured Speaker (2025) | SBJ Sports Business Award (2024) | Gold Hermes Creative Award (2024)
GMR "The Bulbies" Award x2 (2022) | Sports Media Marketing Awards x2 (2013)

CORE COMPETENCIES

Creative Leadership:  Creative Direction, Art Direction, Concept Development, Design Direction, Copywriting, Mentoring
Cross-functional Team Leadership, Cultural Intelligence, Experiential Design

Brand & Strategy:  Brand Development, Identity Systems, Customer Journey, Experiential Design, Marketing Strategy, Advertising, Storytelling, Licensing & Partnership Management

AI Tools:  ChatGPT, Claude, Gemini, Midjourney, Nano Banana, Kittl, Luma Labs AI

Technical:  Adobe Creative Suite, Figma, Typography, Illustration, Logo Design, Packaging Design, Motion, Video, Environmental Design, Print Production, UI Design