The Big Idea
A digital web experience that connects Olympic fans to Olympic Athletes through a series of A.I. style prompts that link common interests.
Project: Xfinity My Team USA Match Digital Experience
Problem
How to create a fresh and engaging web-based digital experience for consumers that highlights Comcast's partner Olympic & Paralympic athletes at local field events and promotes social sharing of the engagement.
Major Personal Win
Getting a proper brief before a brainstorm meeting creates an opportunity to do some preliminary concept work. Then, bring fresh concepts to the brainstorm meeting so that the time is spent more wisely.
Goal
Build an experience that can be "reskinned" for other Comcast partnerships in the future.
My Team USA Match Website Flow
At a local event, users scan a QR code that directs them to the website. They are prompted to take a photo to be matched with a member of Team USA. Then, they answer a few questions. The athlete connection is revealed, showing the user's photo alongside the athlete and highlighting what they have in common. Users can download or share their photos on social media.
Project Role
Creative Director
Appolllo Bey
Xfinity “My Match”
Four Question Prompts
What is your favorite type of food?
Which is your favorite sport?
Which vacation destination brings you the most joy?
What music genre are you most likely to stream?
Xfinity “My Match” Prompt Processing & Selfie Taking
Xfinity “My Match” Olympic Athlete Reveal & Email Redemption
Xfinity “My Match” Mobile Flow
Xfinity “My Team Match” Presentation
