The Big Idea

A universal narrative of human connection, showcasing everyday acts of kindness and generosity as joy-filled exemplars that inspire belonging, empathy, and action. 

Project: Xfinity Festive Fleet Holiday Rewards Campaign

Problem

Design a campaign that highlights inspiring and heartwarming connections between employees and customers, rooted in our deep appreciation for their business (which helps to continue driving Xfinity Rewards). This project includes printed and electronic communications, gifts, video props, and General Market videos. One long-form video (2-3 mins), one long-form video (2-3 mins) with subtitles, one 30-second TV spot, a 30-second retail spot for the General Market, and a 30-second retail spot for the General Market (No Audio). “Festive Fleet” is a unique opportunity for Xfinity to show customers how much they care through surprise and delight moments during the holiday season. The campaign is a tradition that unites our employees and reminds us of all the ways Xfinity can connect on a personal level with our customers. 

Concept: “Close Knit”

This holiday centric design is inspired by home made, hand crafted goods. This knitted pattern represents home and a warm fire. Combining the Xfinity icon and tech look we’re able to replicate a similar feeling of a gift made with love.

Design Goal

The goal of this program is to highlight the best qualities of humanity. The holiday videos demonstrate what large companies can achieve when they genuinely care for their customers. It's a heartfelt moment that is sometimes rare to see these days. However, Xfinity does an excellent job of capturing these instances where two people come together and express what makes Xfinity such a great company.

Major Wins

The 2021 Festive Fleet program achieved record-breaking results and high engagement across the company. To highlight a few, Xfinity’s top-performing ad of 2021 (130 AdPi Score), over 1,400 nominations, nearly 1,000 gifts delivered, and it was the second time filming a Hispanic in-language story.

Project Role

Art Director
Appolllo Bey