The Big Idea

The power of the Jordan brand and what the sneaker does for the athlete is parallel to how the Bumpboxx similarly energizes the athlete.

Project: Bumpboxx + Jordan Brand Collaboration.

Problem

How to create a fully custom Nike/Jordan branded BumpBoxx unit for the athletes and employees of the Jordan Brand family to recognize their loyalty and hard work as the NFL football season begins. The BumpBoxx had to include Nike / Jordan branding, the recipient’s name, and their chosen number somehow.

Project Goals

This project offered a unique opportunity to create something iconic, inspired by top-selling Jordan sneakers. We were lucky to have access to the company's signature elements, including patterns, logos, and brand toolkits, which helped us craft a design that truly captures the spirit of Jordan Brand. The challenge was clear: how do you embody the essence of a Nike sneaker in a Bumpboxx design? How do you translate the vibrant energy of sneaker culture into an electronic product? Our goal was to develop a design that matched the coolness and relevance of the sneaker while adding a layer of customization to honor each team member. The chosen direction was a Bumpboxx inspired by one of the Jordan brand sneakers. But we had to figure out how to symbolically recreate the sneaker within the Bumpboxx's dimensions. We aimed for a realistic interpretation, including elements like a top, midsole, and bottom that could be seen when looking at the Bumpboxx up close. Including those detailed sneaker features was essential to accurately replicate the graphic wrapping around the Bumpboxx. As we designed the Bumpboxx, we remembered that each needed a custom element, like the names of Nike team members and their favorite numbers. The speaker grills were used to display these alternating graphics. During production, the wraps for the Bumpboxx could be completed separately, and the personalized speaker grills could be printed independently but at the same time.

Major Win

The Jordan Brand team was impressed by the iconic design, and seeing their names printed on the speaker grills of the Bumpboxx was an instant reward. Overall, everyone was pleased. This was also a major win for Bumpboxx owners—they secured a big client and had custom Jordan Bumpboxes made for themselves.

Project Role 

Creative Director
Appolllo Bey