The Big Idea

The design is an artistic celebration of the board’s springy “pop.” Using lively, clever imagery that makes the board not just a piece of gear, but a fun, visual expression of energy and personality.

Designing a snowboard that visually embodies its lively, springy 'pop' characteristics by integrating whimsical, pop-culture-inspired illustrations—a toaster, bra, and jack-in-the-box—each representing the element of 'pop' in a fun, unexpected way, transforming the board into a dynamic canvas of motion, humor, and energy.